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Systematic Approaches to Successful Marketing, Selling, and Brand Identity

Average Rating:
   1
Education Type:
AVCA Category III |  IVCA
Bundle(s):
2024 On Demand CE Bundle
Faculty:
Christine Zapata, DC
Duration:
2 CEs
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Description

Systematic Approaches to Successful Marketing, Selling, and Brand Identity: The importance of approaching marketing and selling systematically, and ways to understand yourself, your ideal clients, and how to bring it all together. 2 CE hours - Cat 3: Practice Management/Professional Development Presented by: Dr. Christine Zapata

 

Hour 1:
Introduction:
The importance of approaching marketing and selling systematically
 
Building a solid business foundation
Red Velvet Rope Policy –
- a filtration system that will allow only your most ideal clients and referral partners in.
- there are certain people you are meant to serve. These people energize you, inspire you and allow you to do your best work.
Understanding why people buy what you have to offer –
- understanding your ideal client’s urgent needs and compelling desires, as well as the benefits you offer them and the results you get them
Understanding your ideal client (ex. Best in Show)
- identify the qualities of your ideal client
Hour 2:
Your personal brand identity and how to share it with the world
- Who do you want to be known as?
- Prospects need to know:
o What you stand for?
o Why you do what you do?
- The importance of expressing yourself through your marketing so prospects feel you were meant to work with them and they are meant to work with you
- Share strategies on how to talk about what you do without sounding bland, boring or like everyone else.
Conclusion
Summary
Connect with me

IVCA

This course has been approved by the IVCA.


AVCA Category III

This course has been approved by the AVCA for Category III credits.


Faculty

Christine Zapata, DC Related Seminars and Products

I am the founder of Emerald City Spinal Care, the highest-rated chiropractic clinic in Seattle, WA on Google. Originally from the San Francisco Bay Area, I was first introduced to chiropractic in high school after a series of concussions from sports injuries and a serious car accident left me with debilitating migraine headaches and back pain. It did not take long before I started noticing a dramatic shift in my health. Due to the profound difference chiropractic made in my own life, after completing my undergraduate studies at San Diego State University, I chose to pursue my Doctorate in Chiropractic at Life Chiropractic College West. Upon graduating in 2007, I practiced in San Francisco for two years before moving to Seattle, where I built two highly successful, high volume Upper Cervical Chiropractic practices from the ground up.

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